Cowan Insurance
Direct Billing Available at Charm Optical
A Friendly Heads-Up About Coverage Amounts
The coverage details on this page are based on publicly available information from the provider's own website. Your actual coverage may be different depending on your specific plan, your employer's selections, and when your benefit period resets.
We always recommend checking with your provider directly to confirm your exact coverage — and the easiest way is usually through their app or online portal, where you can see your remaining benefits instantly.
One more thing: we are not able to verify your insurance over the phone or by email. To check your coverage, you will need to visit us in store — we can look everything up for you right at the counter. It only takes a minute, and there is never any obligation.
About Cowan Insurance
Cowan Insurance was founded in 1927 by Frank Cowan from the family farmhouse in Princeton, Ontario. What started as a rural insurance agency has grown into a national brokerage with nearly 100 years of operation. In 2025, Cowan joined the Assurex Global partnership — the world's largest privately held commercial insurance brokerage group.
Cowan is not a TPA or insurer themselves — they act as a broker and consultant, designing optimal group benefit packages by sourcing from multiple insurers. They have over 30 years of experience specifically in group benefits consulting.
Vision Coverage
Cowan-designed group benefit plans include vision care as part of extended healthcare. Since Cowan builds custom packages from multiple insurers, coverage amounts vary by employer. Check with your HR department for your specific vision benefit.
How We Bill Cowan Plans
We direct bill Cowan group benefit plans at Charm Optical. Bring your benefit card and we will verify your coverage through the appropriate insurer and submit the claim.
Coverage at a Glance
Here’s what your plan typically covers when you visit Charm Optical. Coverage amounts vary by plan — check with your insurance provider for exact details.
Eye Exams
Comprehensive eye exams with a licensed optometrist, usually covered once every 12–24 months.
Prescription Glasses
Frames and lenses with your prescription. Most plans cover a set amount every 24 months.
Contact Lenses
Daily or monthly contacts. Usually covered as an alternative to glasses.
Prescription Sunglasses
Sunglasses with your prescription are covered. Non-prescription sunglasses are not eligible.
How Direct Billing Works
Bring Your Card
Just bring your insurance card when you come in. No need to call your provider or fill out any forms beforehand.
We Verify Your Coverage
We’ll look up your plan right away and let you know exactly what’s covered — no surprises.
Walk Out — We Handle the Claim
We submit the claim for you before you leave. You just pay your co-pay if there is one. Done.
Frequently Asked Questions
Does Charm Optical direct bill this provider?
Yes! We direct bill right from our clinic in south Edmonton. Just bring your insurance card and we’ll submit the claim for you in real time — no paperwork to take home.
What does this plan typically cover for eye care?
Most plans cover eye exams, prescription glasses, contact lenses, and prescription sunglasses. Coverage amounts and frequency vary by plan — we recommend checking with your provider or downloading their app to see your exact benefits.
Do I need to bring anything else besides my card?
Nope — your insurance card is all we need. We’ll look up everything from there. If you have a specific benefits booklet or app showing your coverage details, that can help too, but it’s not required.
Ready to Use Your Cowan Insurance Benefits?
Book your eye exam online in 30 seconds. Just bring your insurance card and we’ll handle everything from there.
Or call us at (780) 490-0090