Single Vision — 1 pair of glasses = $99 Single Vision — 2 pairs of glasses = $159 BEST VALUE ONLINE ONLY Single Vision Glasses — Frame + Lenses for $55 or 2 Pairs for $99 — Limited Time ONLINE ONLY Progressive — 1 pair of glasses = $350 Progressive — 2 pairs of glasses = $500 SAVE $200 ONLINE ONLY Contact Lenses — $5 Off Your Order with Code Charmcontacts ONLINE ONLY Glasses Deals — See Our Latest Offers DEALS Single Vision — 1 pair of glasses = $99 Single Vision — 2 pairs of glasses = $159 BEST VALUE ONLINE ONLY Single Vision Glasses — Frame + Lenses for $55 or 2 Pairs for $99 — Limited Time ONLINE ONLY Progressive — 1 pair of glasses = $350 Progressive — 2 pairs of glasses = $500 SAVE $200 ONLINE ONLY Contact Lenses — $5 Off Your Order with Code Charmcontacts ONLINE ONLY Glasses Deals — See Our Latest Offers DEALS Single Vision — 1 pair of glasses = $99 Single Vision — 2 pairs of glasses = $159 BEST VALUE ONLINE ONLY Single Vision Glasses — Frame + Lenses for $55 or 2 Pairs for $99 — Limited Time ONLINE ONLY Progressive — 1 pair of glasses = $350 Progressive — 2 pairs of glasses = $500 SAVE $200 ONLINE ONLY Contact Lenses — $5 Off Your Order with Code Charmcontacts ONLINE ONLY Glasses Deals — See Our Latest Offers DEALS
Home Our Story Services Glasses Sunglasses Smart Glasses Contact Lenses Insurance Brands Find Us Book Your Exam

Meet the Charm Family

Click on the timeline to know more about our history

Charm Optical is more than an optical store — it's a family story. Our journey began in Kuwait, where a love for eye care and helping people see their best first took root. In 2009, our family made the move to Canada, and everything that followed grew from that fresh start.

Today, we carry that same spirit into everything we do — honest advice, carefully selected eyewear, and personal service that puts your vision first. What began as a dream has become a trusted destination for Edmonton families looking for quality eye care.

  • 1978

    Dad

    Charm Optical history — 1978: Dad

  • 1995

    Mom

    Charm Optical history — 1995: Mom

  • 2011

    Navid

    Charm Optical history — 2011: Navid

  • 2017

    Moe

    Charm Optical history — 2017: Moe

Tap on us to see our story

Charm Optical — 1995, Charm Optical roots started from here, where our parents launched the optical Business. Started with 3 people, Mom, Dad and our amazing Optometrist.

1995, Charm Optical roots started from here, where our parents launched the optical Business. Started with 3 people, Mom, Dad and our amazing Optometrist.

Charm Optical — 1975, Dad with a classic mustache look, while edging glasses

1975, Dad with a classic mustache look, while edging glasses

Charm Optical — 1980, Till this day, we don't know who that guy is. Lets call him Uncle Tom (the one standing)

1980, Till this day, we don't know who that guy is. Lets call him Uncle Tom (the one standing)

Charm Optical — 2002, started helping the business with my dad.

2002, started helping the business with my dad.

Charm Optical — 2017, Charm Optical was established

2017, Charm Optical was established

Meet our staff

Moe + Navid The brothers — Charm Optical team member

Moe + Navid
The brothers

Charm Optical Team

Two brothers, one wears glasses, the other doesn't and together we decided to open an optical store.

Charm Optical is rooted in south Edmonton — the same neighbourhoods our patients live in. We opened on Ellerslie Road in 2017 and have been looking after families in Ellerslie, Heritage Valley, Rutherford, Summerside, Allard, Callaghan, Windermere, and the communities growing up around them ever since.

This part of the city has grown fast. We grew with it. Our patients aren't just clients — they're neighbours who come back year after year, bring their kids in for their first eye exam, and trust us to get their prescription right.

South Edmonton is our neighbourhood too. That's not a tagline. It's just true.

Navid Store Manager | Optician | Older brother — Charm Optical team member

Navid
Store Manager | Optician | Older brother

Charm Optical Team


Navid is a licensed optician and the reason every pair of glasses that leaves Charm Optical fits the way it should.

With a background in dentistry, he understands precision — and he brought that same attention to detail into the optical world when he decided to invest his career in the family trade.

He'll adjust your frames until they sit exactly right, then send you home happy.

Father of two, husband to an amazingly supportive wife, and genuinely one of the hardest-working people in this business.

Pro tip: he's happy to talk frames, lenses, or how to get your lawn looking its best.

Happy to assist you in:EnglishFarsiArabicRussian (very little)

Moe Manager | Younger Brother — Charm Optical team member

Moe
Manager | Younger Brother

Charm Optical Team


Moe started out as a professional wedding photographer and filmmaker — so when it came time to build something from scratch, he knew how.

He joined Navid in 2017 and built the digital side of Charm Optical: the website, the booking system, and the Instagram you probably found us through.

To this day, Navid would still run everything on an Excel sheet and a BIC pen if Moe let him. They drive each other a little crazy — and wouldn't have it any other way.

Pro tip: ask Moe about the best pizza spots, hidden gem restaurants, or where to get a decent coffee in south Edmonton.

Happy to assist you in:EnglishFarsiArabic

Meet Us In Person

Book Your Exam

Proudly serving the Edmonton community from our location in South Edmonton — including Ellerslie, Summerside, Heritage Valley, Windermere, Rutherford, and surrounding neighbourhoods.