New at Charm Optical: 12 Designer Eyewear Brands Now Available in South Edmonton

Written by the Charm Optical Team • April 7, 2026

We just added 12 new designer eyewear brands to our shelves at Charm Optical in South Edmonton, and we're genuinely excited about this one. For years, Edmontonians looking for names like Burberry, Tiffany & Co., or Dolce & Gabbana had limited options without driving across the city or ordering blind online. That's changed.

Our Ellerslie location now carries over 900 frames from 25+ brands, covering everything from affordable everyday glasses to high-end designer collections. Whether you're after a bold pair of D&G sunglasses, classic Persol tortoiseshells, or elegant Swarovski crystal-accented frames, you can try them on in person and walk out with your prescription ready.

Here's what's new, what we already carried, and why this matters if you're shopping for designer glasses in Edmonton.

What Just Landed at Our Ellerslie Store

This expansion adds 12 brands that our customers have been requesting for months. Some of these names are global fashion powerhouses. Others are beloved by people who care deeply about optical quality and craftsmanship. All of them are now available to try on at 5035 Ellerslie Rd SW.

The 12 new arrivals:

1. Burberry — British heritage with distinctive check-patterned temples
2. Coach — Polished, versatile styles that work from boardroom to weekend
3. Diesel — Bold, industrial-inspired frames for people who like standing out
4. Dolce & Gabbana — Italian glamour, ornate details, unmistakable presence
5. Emporio Armani — Clean, modern Italian design at a more accessible price point than mainline Armani
6. Jimmy Choo — Elegant, feminine frames with subtle sparkle and luxe finishes
7. Michael Kors — Jet-set aesthetic, recognizable hardware, wide colour range
8. Persol — Handcrafted Italian frames famous for the signature arrow hinge (a favourite among film lovers)
9. Polo Ralph Lauren — Preppy-classic styling with the iconic polo player emblem
10. Swarovski — Crystal-embellished frames that catch the light beautifully
11. Tiffany & Co. — That unmistakable robin's-egg blue, now on eyewear with delicate metalwork
12. Vogue Eyewear — On-trend styles at friendly price points, updated seasonally

Combined with the brands we already carry, this brings our total collection past 900 frames. We've been building toward this for a while, and it feels great to finally have this kind of variety under one roof in South Edmonton.

Every Designer Eyewear Brand We Carry in Edmonton

A few of these names have been on our shelves since day one. Others joined us over the past year. Here's the full lineup as of April 2026, including the 12 new additions.

Brand	Eyeglasses	Sunglasses	Status
Burberry	Yes	Yes	New
Coach	Yes	Yes	New
Diesel	Yes	Yes	New
Dolce & Gabbana	Yes	Yes	New
Emporio Armani	Yes	Yes	New
Gucci	Yes	Yes	Original
Jimmy Choo	Yes	Yes	New
Michael Kors	Yes	Yes	New
Momono	Yes	No	Original
Oakley	Yes	Yes	Original
Persol	Yes	Yes	New
Polo Ralph Lauren	Yes	Yes	New
Prada	Yes	Yes	Original
Ralph by Ralph Lauren	Yes	Yes	Original
Ralph Lauren	Yes	Yes	Original
Ray-Ban	Yes	Yes	Original
Ray-Ban Meta (Smart Glasses)	Yes	Yes	Original
Swarovski	Yes	Yes	New
Tiffany & Co.	Yes	Yes	New
Tory Burch	Yes	Yes	Original
Versace	Yes	Yes	Original
Vogue Eyewear	Yes	Yes	New

That's 25+ brands in total. Between our eyeglasses and sunglasses collections, we have over 480 prescription frames and 422 pairs of sunglasses available right now. You can browse all of them on our website or come try them on at the store.

The 12 New Brands: What Makes Each One Worth Trying

Not every brand is for everyone, and that's the whole point of carrying this many. Here's a quick rundown so you know what to look for when you visit.

Burberry

Burberry has been making eyewear that draws from their iconic outerwear heritage. Expect warm tones, subtle tartan details on temple tips, and frames that feel distinctly British without being flashy. Strong picks for professionals who want something refined.

Coach

Coach eyewear hits a sweet spot between designer and everyday. Their frames tend to be versatile, well-proportioned, and finished with small signature details like the turnlock hardware. Great option if you want a recognizable brand that doesn't shout.

Diesel

If you like bold colours, thick acetate, and frames with personality, Diesel is your section. Their designs lean younger and more adventurous. These are the frames people notice across the room.

Dolce & Gabbana

D&G brings Italian maximalism to eyewear. Think ornate temple details, rich colour combinations, and frames that make a statement. Their sunglasses collection is particularly popular during Edmonton's long summer days.

Emporio Armani

Emporio Armani sits below the mainline Giorgio Armani collection, which means you get that clean Italian design language at a more approachable price. Minimal, modern, and extremely wearable for both men and women.

Jimmy Choo

Known globally for shoes, Jimmy Choo brings the same attention to sparkle and femininity to their eyewear. Expect glitter finishes, delicate cat-eye shapes, and frames that feel like jewellery for your face.

Michael Kors

Michael Kors frames are polished and travel-ready, with the kind of hardware details (the MK logo lock, gold accents) that fans of the brand recognize instantly. One of the most requested names our customers asked for.

Persol

Persol is a quiet giant in eyewear. Founded in Turin in 1917, they invented the flexible stem and the silver arrow hinge that's become their signature. If you've seen Steve McQueen in The Thomas Crown Affair, you've seen Persol. These are handcrafted frames for people who care about optical heritage and build quality.

Polo Ralph Lauren

Polo brings that preppy-classic aesthetic: clean lines, the polo player emblem, and colourways inspired by Ivy League style. Particularly strong selection of men's frames, though the women's range has expanded significantly in recent seasons.

Swarovski

Swarovski integrates their famous crystals directly into the frame design. These aren't costume pieces; the crystals are set into the acetate and metalwork with precision. For anyone who wants their glasses to catch the light and turn heads, this is the brand.

Tiffany & Co.

That robin's-egg blue shows up in subtle, beautiful ways on Tiffany eyewear. Temple tips, interior colourways, and delicate metalwork all nod to the jewellery house's legacy. Elegant without being heavy. A strong choice for people who already love the Tiffany aesthetic.

Vogue Eyewear

Vogue Eyewear delivers on-trend styles at some of the most accessible price points in our designer collection. They refresh their lineup frequently, so there's always something new. Perfect for anyone who likes switching up their look each year without a major investment.

Eyeglasses vs. Sunglasses: What's Available by Brand in Edmonton

Most of our brands offer both prescription eyeglasses and sunglasses, but the split varies. Here's a snapshot of what we carry right now.

Our full collection breaks down to roughly 480 eyeglasses and 422 sunglasses, and we restock and rotate styles regularly. Every pair of sunglasses can be fitted with prescription lenses, so you're not limited to plano (non-prescription) options.

You can browse our entire eyeglasses collection or sunglasses collection online. Filter by brand, shape, colour, or price to narrow things down before you visit.

Frame Pricing at Charm Optical (2026)

One question we hear constantly: "How much do designer glasses actually cost?" Fair question. Pricing varies by brand, material, and collection, but here's an honest look at what you can expect at our Edmonton store.

Price Range	Frame Only	Brands in This Range
Budget-Friendly	From $65	Momono (complete glasses with single vision lenses from $65)
Accessible Designer	$120 – $220	Vogue Eyewear, Emporio Armani, Coach, Diesel, Ralph by Ralph Lauren
Mid-Range Designer	$200 – $350	Ray-Ban, Oakley, Michael Kors, Polo Ralph Lauren, Burberry, Persol, Tory Burch
Premium Designer	$300 – $500+	Gucci, Prada, Versace, Dolce & Gabbana, Tiffany & Co., Swarovski, Jimmy Choo, Ralph Lauren
Progressive Lenses	From $350	Available for any frame (includes frame + progressive lenses)

All prices shown are for frames. Prescription lenses are additional, and the cost depends on your prescription strength, lens material (standard plastic, polycarbonate, high-index), and coatings (anti-reflective, blue-light filter, photochromic). We walk you through every option so you know exactly what you're paying for before you commit.

For the most affordable complete pair in our store, Momono glasses start at $65 with single vision lenses included. That's frame, lenses, and coatings for less than most places charge for frames alone.

Browse 900+ Frames Online or Visit Us in Edmonton

Every frame we carry is photographed from multiple angles and listed on our website. You can browse by brand, filter by frame shape (round, rectangular, cat-eye, aviator), and see pricing before you set foot in the store.

• Eyeglasses collection — 480+ prescription frames from all 25+ brands
• Sunglasses collection — 422 styles including polarized and prescription-ready options

Online browsing is useful for narrowing your choices, but we always recommend trying frames on in person before buying. Face shape, skin tone, bridge fit, and temple length all matter more than photos can convey. Our team at the Ellerslie store can help you find the right fit in minutes.

Prescription Lenses for Any Frame We Carry

Every frame in our collection can be fitted with prescription lenses. This includes sunglasses. If you find a pair of Gucci or Ray-Ban sunglasses you love, we can put your exact prescription into them so you see clearly and look great.

Lens options available at our Edmonton location:

• Single vision lenses — for distance or reading prescriptions
• Progressive lenses — multifocal correction without the visible line (from $350 complete)
• Blue-light filtering — reduces digital eye strain from screens
• Photochromic (Transitions) — lenses that darken outdoors and clear up inside
• Polarized prescription sunglasses — glare reduction with your exact Rx
• High-index lenses — thinner, lighter lenses for stronger prescriptions

Need help understanding which lens type makes sense for your prescription and lifestyle? That's exactly what our opticians do every day. Bring your prescription in, or book an eye exam with us and we'll take care of everything from start to finish.

Insurance and Direct Billing for Designer Glasses in Edmonton

A good chunk of our customers use employer insurance to cover part or all of their glasses purchase. We direct bill to several major providers, which means you pay only your portion at checkout instead of claiming later.

We direct bill to:

• Alberta Blue Cross
• Canada Life (formerly Great-West Life)
• Desjardins Insurance
• AISH (Assured Income for the Severely Handicapped)
• Alberta Works

Many insurance plans cover a set dollar amount toward frames and lenses every one to two years. The exact amount depends on your plan, but it can make designer frames significantly more affordable. If your plan covers $300 toward frames and you pick a $250 pair of Emporio Armani glasses, you might walk out without paying anything for the frames at all.

Not sure what your plan covers? Bring your insurance card and we'll look it up on the spot. No appointment needed for insurance questions.

We Ship Across Canada

Don't live in Edmonton? No problem. We ship prescription glasses and sunglasses to every province and territory in Canada. Whether you're in Calgary, Vancouver, Toronto, or a small town in northern Alberta, you can order from our full collection online and have your glasses delivered to your door.

Customers in Sherwood Park, St. Albert, Spruce Grove, Leduc, and other communities around Edmonton also order online regularly when a trip to our Ellerslie location isn't convenient.

Visit charmoptical.ca to browse frames, or give us a call at (780) 490-0090 if you have questions about ordering remotely.

Finding Designer Glasses Near Me in South Edmonton

If you've been searching for "designer glasses near me" or "optical store near me" in the Edmonton area, here's exactly where to find us.

Charm Optical
5035 Ellerslie Rd SW, Edmonton, AB T6X 1X2
Phone: (780) 490-0090
Book an eye exam: see.charmoptical.ca

We're in the Ellerslie area of South Edmonton, easy to reach from Summerside, Walker, Windermere, Heritage Valley, Rutherford, Callaghan, and Allard. Parking is free and plentiful right in front of the store.

Residents from Beaumont, Nisku, Leduc, Devon, and Sherwood Park also visit us regularly. If you're coming from the north side or downtown Edmonton, we're about 20 minutes south on Gateway Boulevard or the QEII.

Frequently Asked Questions

How many eyewear brands does Charm Optical carry?

We carry over 25 brands as of April 2026, including Ray-Ban, Gucci, Prada, Burberry, Tiffany & Co., Dolce & Gabbana, and many more. Our full collection includes 480+ eyeglasses and 422 sunglasses.

What are the most affordable glasses at Charm Optical?

Our Momono collection starts at $65 for complete glasses including frame and single vision lenses. For designer frames, Vogue Eyewear and Emporio Armani offer styles starting around $120 for the frame.

Can I use my insurance to buy designer glasses in Edmonton?

Yes. We direct bill to Alberta Blue Cross, Canada Life (formerly Great-West Life), Desjardins, AISH, and Alberta Works. Most employer insurance plans cover a portion of frames and lenses. Bring your insurance card and we'll check your coverage on the spot.

Do you put prescription lenses in sunglasses?

Absolutely. Every pair of sunglasses we carry can be fitted with your prescription, including single vision, progressive, and polarized options. This applies to all brands including Ray-Ban, Oakley, Gucci, and all 12 of our new arrivals.

Can I order glasses online and have them shipped?

Yes, we ship prescription glasses and sunglasses across Canada. Browse our full collection at charmoptical.ca, or call us at (780) 490-0090 for help with remote orders.

Where is Charm Optical located?

We're at 5035 Ellerslie Rd SW in South Edmonton (T6X 1X2), near Heritage Valley, Summerside, and Windermere. Free parking is available right at the door.

Do I need an appointment to try on frames?

No appointment needed to browse or try on frames. Just walk in during store hours. If you'd like an eye exam as well, you can book online at see.charmoptical.ca or call (780) 490-0090.