Canada Life Eye Care — Direct Billing
Direct Billing Available at Charm Optical
A Friendly Heads-Up About Coverage Amounts
The coverage details on this page are based on publicly available information from the provider's own website. Your actual coverage may be different depending on your specific plan, your employer's selections, and when your benefit period resets.
We always recommend checking with your provider directly to confirm your exact coverage — and the easiest way is usually through their app or online portal, where you can see your remaining benefits instantly.
One more thing: we are not able to verify your insurance over the phone or by email. To check your coverage, you will need to visit us in store — we can look everything up for you right at the counter. It only takes a minute, and there is never any obligation.
About Canada Life
The Canada Life Assurance Company has roots going back to 1847 — making it Canada's oldest life insurance company, founded in Hamilton, Ontario. In 2020, three historic companies merged under one name: Great-West Life (founded 1891 in Winnipeg), London Life (founded 1874), and the original Canada Life. Together, they form one of the country's largest insurance and financial services providers.
Canada Life is a subsidiary of Great-West Lifeco, which manages over $3.3 trillion in total client assets globally. In Canada alone, the company serves over one million customers through workplace benefits, life insurance, and personal financial plans. Their Freedom 55 Financial division operates as part of Canada Life.
When Great-West Life, London Life, and Canada Life merged on January 1, 2020, all existing policies transferred automatically — same advisors, same coverage, same service teams. If you still have a card that says Great-West Life or London Life, it still works the same way.
Vision Coverage Details
Canada Life offers individual plans under their Freedom to Choose line with three tiers of vision coverage:
| Plan | Glasses / Contacts / Laser | Eye Exam | Frequency |
|---|---|---|---|
| Select | Up to $150 per person | Up to $75 (1 exam) | Every 2 years |
| Select Plus | Up to $200 per person | Included in vision amount | Every 2 years |
| Select Elite | Up to $250 per person | Included in vision amount | Every 2 years |
| Employer Group Plans | Varies ($200–$500 typical) | Usually included | Varies by plan |
Vision coverage includes prescription glasses, contact lenses, eye exams, and laser eye surgery (for nearsightedness, farsightedness, or astigmatism). Employer group plans have custom maximums set by each company — your HR department can tell you your exact amount.
Tip: Check Your Benefits Online
Sign in to My Canada Life at Work at my.canadalife.com to check your remaining vision coverage, view claims history, and see what your plan covers. If you purchased your plan through an advisor, use the My Canada Life portal instead.
For coverage questions, call 1-888-534-1836 (Monday–Friday, 8am–8pm EST).
How We Bill Canada Life
We direct bill Canada Life at our South Edmonton clinic every day. Whether your plan is through your employer, through Freedom 55 Financial, or even a legacy Great-West Life or London Life plan — just bring your insurance card. We verify your coverage right away, submit the claim before you leave, and you only pay the difference (if any). No forms, no waiting for reimbursement.
Coverage at a Glance
Here’s what your plan typically covers when you visit Charm Optical. Coverage amounts vary by plan — check with your insurance provider for exact details.
Eye Exams
Comprehensive eye exams with a licensed optometrist, usually covered once every 12–24 months.
Prescription Glasses
Frames and lenses with your prescription. Most plans cover a set amount every 24 months.
Contact Lenses
Daily or monthly contacts. Usually covered as an alternative to glasses.
Prescription Sunglasses
Sunglasses with your prescription are covered. Non-prescription sunglasses are not eligible.
How Direct Billing Works
Bring Your Card
Just bring your insurance card when you come in. No need to call your provider or fill out any forms beforehand.
We Verify Your Coverage
We’ll look up your plan right away and let you know exactly what’s covered — no surprises.
Walk Out — We Handle the Claim
We submit the claim for you before you leave. You just pay your co-pay if there is one. Done.
Frequently Asked Questions
Does Charm Optical direct bill this provider?
Yes! We direct bill right from our clinic in south Edmonton. Just bring your insurance card and we’ll submit the claim for you in real time — no paperwork to take home.
What does this plan typically cover for eye care?
Most plans cover eye exams, prescription glasses, contact lenses, and prescription sunglasses. Coverage amounts and frequency vary by plan — we recommend checking with your provider or downloading their app to see your exact benefits.
Do I need to bring anything else besides my card?
Nope — your insurance card is all we need. We’ll look up everything from there. If you have a specific benefits booklet or app showing your coverage details, that can help too, but it’s not required.
Ready to Use Your Canada Life Eye Care — Direct Billing Benefits?
Book your eye exam online in 30 seconds. Just bring your insurance card and we’ll handle everything from there.
Or call us at (780) 490-0090